Personal Information We Collect

Information you provide to us:

• Email address: Used solely to send you a secure magic link to access your submission. Your email is stored in a separate, isolated database from your net worth data.
• Net worth data: Financial information including assets (cash & savings, retirement accounts, investment accounts, crypto, real estate, business ownership, vehicles, collectibles, other assets) and liabilities (mortgages, credit card debt, student loans, other debt).
• Demographic data: Age, gender, marital status, number of children, profession/industry, city, company, position, and compensation information (base salary, bonus, stock/RSUs).
• Personal story: Optional narrative about your financial journey and advice for others.

Information collected automatically:

• Usage data: Pages visited, time spent on site, navigation patterns, and how you interact with the platform.
• Device information: Browser type, operating system, IP address, device type, screen resolution, and general location (city/state level).
• Analytics data: We use Google Analytics to understand how visitors use our platform, which pages are most viewed, and how we can improve the user experience.

We use cookies, web beacons, and similar tracking technologies to collect some of this information. See the "Cookies and Tracking Technologies" section below for more details.

How We Use Your Personal Information

We use your personal information for the following purposes or as otherwise described at the time of collection:

Service Delivery and Operations:

• Display your net worth data publicly on our platform in an anonymous format (without your name or email)
• Provide and operate our net worth comparison platform
• Send you secure magic links to access your submission
• Filter and display net worth data by demographics (age, industry, city, etc.)
• Understand your needs and personalize your experience
• Respond to your inquiries and provide support

Analytics, Research and Development:

• Analyze and improve our platform, features, and user experience
• Understand how users interact with our platform and what content is most valuable
• Develop new features and services based on user behavior and feedback

Creating Anonymous and Aggregated Data:

• Create anonymous, aggregated, or de-identified data by removing information that personally identifies you
• Use anonymized, aggregated data for benchmarking, analysis, and platform improvement
• Share aggregated statistics (e.g., "average net worth for 30-35 year olds in tech") that cannot identify individual users

Once we create anonymous, aggregated data, it is no longer considered personal information and we may use and share it for our lawful business purposes without restriction.

Security, Compliance and Protection:

• Comply with legal obligations and legal process
• Respond to lawful requests from government authorities and law enforcement
• Enforce our Terms of Service and other agreements
• Protect our rights, privacy, safety, or property, and that of our users and the public
• Prevent, detect, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity

How We Share Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

• Public display (anonymous): Your net worth data is displayed publicly on our platform, but in an anonymous format without your name, email, or exact location. Only your city, demographic information, and financial data are shown.
• Anonymous, aggregated data: We may share anonymized, aggregated statistics (e.g., "average net worth for 30-35 year olds in tech") that cannot be linked back to individual users.
• Service providers: We use trusted third-party services (Firebase for data storage, Resend for email delivery, Google Analytics for usage analytics) that help us operate our platform. These providers are contractually obligated to protect your information and use it only for providing services to us.
• Professional advisors: We may share information with lawyers, accountants, auditors, and other professional advisors where necessary in the course of the professional services they provide to us.
• Law enforcement and legal authorities: We may disclose your information to government authorities, law enforcement, or private parties as we believe in good faith to be necessary or appropriate to: (a) comply with applicable laws, regulations, legal process, or lawful government requests (including subpoenas or court orders); (b) enforce our Terms of Service; (c) protect our rights, privacy, safety, or property, and that of our users or the public; or (d) prevent, detect, or investigate fraud, security breaches, or illegal activity.
• Business transfers: In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your personal information may be transferred to the acquiring entity or successor. We will notify you of any such change in ownership or control of your personal information.

We do NOT share:

• Your email address with other users or third parties
• Your name or any personally identifiable information
• Your exact location (only city is shown publicly)
• Your individual data for marketing or advertising purposes

Cookies and Tracking Technologies

We and our service providers use cookies and similar tracking technologies to collect information automatically as you use our platform.

What are cookies? Cookies are small text files that websites store on your device to remember your preferences and activity. We use both session cookies (deleted when you close your browser) and persistent cookies (remain on your device for a set period).

Technologies we use:

• Cookies: To remember your preferences and understand how you navigate our platform
• Local storage: Browser storage for temporary data needed for platform functionality
• Web beacons (pixel tags): Small graphics that help us analyze site usage and measure the effectiveness of our content
• Google Analytics: We use Google Analytics to collect information about how visitors use our platform, including pages viewed, time spent, and navigation paths. Google Analytics uses cookies to collect this information. You can learn more about Google Analytics and opt out by visiting: https://tools.google.com/dlpage/gaoptout

How we use these technologies:

• Essential functionality: To enable basic platform features and remember your selections
• Analytics: To understand how users interact with our platform and identify areas for improvement
• Performance: To monitor platform performance and troubleshoot issues

Your cookie choices:

• Browser settings: Most web browsers allow you to block or delete cookies through your browser settings. Note that blocking cookies may affect your ability to use certain features of our platform.
• Google Analytics opt-out: Install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout

Do Not Track: Some web browsers have a "Do Not Track" feature that signals to websites that you do not want to be tracked. We currently do not respond to Do Not Track signals. To learn more about Do Not Track, visit http://www.allaboutdnt.com

Your Choices and Rights

You have the right to:

• Access your data: Use your magic link to view your submission.
• Delete your data: Remove your submission entirely through your magic link or by contacting us.
• Opt out: Stop using our platform. You can delete your submission and we will remove your data.

Magic Link System: We use a secure, passwordless authentication system. Your magic link allows you to access, or delete your submission without needing to remember passwords. Links expire after 30 days for security.

Data Security

We implement industry-standard security measures to protect your information:

• All data is encrypted in transit and at rest
• We use secure cloud infrastructure
• Access to your data is restricted to authorized personnel only
• Magic links are cryptographically secure and time-limited

Email Privacy: Your email address is stored in a separate, isolated database from your financial data. We use it ONLY to send you secure access links to manage your submission. Your email is never displayed publicly or shared with third parties.

Data Retention

We retain your data only as long as necessary:

• Your net worth submission: Until you delete it or request removal
• Your email address: Only in our magic link system for authentication
• Usage data: Aggregated and anonymized for platform improvement

You can request complete deletion of your data by contacting us.

International Data Transfer

NetWorth Levels is headquartered in the United States. Your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that are different from the laws of your country.

When we transfer your personal information internationally, we take steps to protect your information in accordance with applicable data protection laws. By using our platform, you acknowledge and consent to the transfer of your information to the United States and other countries as described in this Privacy Policy.

Other Sites and Services

Our platform may contain links to third-party websites, services, or resources that are not owned or controlled by NetWorth Levels. This Privacy Policy does not apply to those third-party sites or services.

We are not responsible for the privacy practices, content, or policies of any third-party websites or services. We encourage you to read the privacy policies of any third-party sites you visit before providing any personal information.

If you access our platform through a third-party service or link to third-party content, those third parties may collect information about you in accordance with their own privacy policies.

Children's Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. Your continued use of our platform after any changes constitutes acceptance of the new Privacy Policy.

How to Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

• Email: team@networthlevels.com